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Lexus Unveils LED-Covered LIT IS with Premiere of Dua Lipa’s “Be the One” Music Video

Lexus Unveils LED-Covered LIT IS with Premiere of Dua Lipa’s “Be the One” Music Video

December 05, 2016
TORRANCE, Calif. (Dec. 5, 2016) — To highlight the impressive styling of the new 2017 IS, Lexus today unveiled a custom vehicle wrapped in 41,999 programmable LEDs that turn the car into a screen capable of broadcasting dynamic graphics and videos. The car, which is designed to send a bold signal, is featured in UK chart-topping artist Dua Lipa’s new music video for her hit song “Be the One.” The first-of-its-kind collaboration pairs Dua Lipa’s powerful vocals with an ethereal storyline, featuring the vehicle as a character and visual anchor in a story that also casts actor Ansel Elgort (“Divergent”; “The Fault in Our Stars”) as Dua's former love.
Prepare to Stare.

Prepare to Stare.

December 01, 2016
Toyota Celebrates 10th Consecutive Year as a Best Place to Work for LGBTs

Toyota Celebrates 10th Consecutive Year as a Best Place to Work for LGBTs

December 05, 2016

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Toyota Motor Sales Reports November 2016 Sales

Toyota Motor Sales Reports November 2016 Sales

December 01, 2016
TORRANCE, Calif. (December 1, 2016) – Toyota Motor Sales (TMS), U.S.A., Inc., today reported November 2016 sales of 197,645 units, an increase of 4.3 percent from November 2015 on a volume basis. With two more selling days in November 2016 compared than November 2015, sales were down 4.1 percent on a daily selling rate (DSR) basis. ... more

Toyota Develops World's First Behavior Observation Method for Lithium Ions in Electrolyte

Toyota Develops World's First Behavior Observation Method for Lithium Ions in Electrolyte

November 24, 2016
Toyota City, Japan, November 24, 2016 -- Toyota Motor Corporation has developed the world's first1 method for observing the behavior of lithium ions (Li-ions) in an electrolyte when a Li-ion battery charges and discharges.... more

The New Hotness: 2018 C-HR Ushers in an Exciting Chapter of Toyota Style, Versatility, and Performance

The New Hotness: 2018 C-HR Ushers in an Exciting Chapter of Toyota Style, Versatility, and Performance

November 17, 2016
LOS ANGELES, (November 17, 2016) – An exciting next chapter in Toyota’s storied North American product history has been revealed under the lights of the Los Angeles Convention Center. Stylish, athletic, and tech-filled, the all-new 2018 Toyota C-HR – or, Coupe High-Rider – represents a leap forward in design, manufacturing, and engineering for Toyota. When it arrives at dealerships next spring, the C-HR will serve as a solid springboard of excitement, adventure, and pride for its fashion-forward, trendsetting owners. ... more

November 2016 Sales Chart

November 2016 Sales Chart

December 01, 2016
... more

Let’s Talk Turkey. Buckle Up for Life Releases Must-Know Car Seat Tips for Thanksgiving Travel

Let’s Talk Turkey. Buckle Up for Life Releases Must-Know Car Seat Tips for Thanksgiving Travel

November 21, 2016
Cincinnati, Ohio, Nov. 21, 2016 -- It’s that time of year again when millions of Americans will hit the road to travel near and far to be with friends and family.  AAA predicts that 43.5 million Americans will travel by car this Thanksgiving season.[1]... more

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Dua Lipa “Be The One” Music Video

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Sriracha In Everything – The Hottest Lexus IS Ever

The Lexus Sriracha IS was made with one simple philosophy in mind: Put Sriracha in everything. The paint, the steering wheel, even the key fob. We wanted this car to be as hot as possible. Now it’s so hot, it’s spicy.

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2017 North American International Auto Show (NAIAS) - 2018 Toyota Camry
2016 LA Auto Show - 2018 Toyota C-HR Debut 01
2016 LA Auto Show - 2018 Toyota C-HR Debut 03
2018 Toyota C-HR 05
2018 Toyota C-HR 01
2018 Toyota C-HR 02
2017 North American International Auto Show (NAIAS) - 2018 Toyota Camry

2017 North American International Auto Show (NAIAS) - 2018 Toyota Camry

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2016 LA Auto Show - 2018 Toyota C-HR Debut 01

2016 LA Auto Show - 2018 Toyota C-HR Debut 01

Toyota Division Group Vice President and General Manager Bill Fay reveals the 2018 Toyota C-HR at the LA Auto Show, Nov. 17, 2016.
2016 LA Auto Show - 2018 Toyota C-HR Debut 03

2016 LA Auto Show - 2018 Toyota C-HR Debut 03

Toyota unveils the 2018 Toyota C-HR at the 2016 LA Auto Show, Nov. 17, 2016.

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Toyota Global www.toyota-global.com
Toyota Global Newsroom newsroom.toyota.co.jp/
Toyota Europe Newsroom newsroom.toyota.eu
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